The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
BBDO Worldwide
Client
Title
Category
Award
Points
Tree Concert
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: BUND Berlin
Category: Spatial Design / Outdoor Spaces
Points: 25.0
The Great Paper Airplane Project
Agency: BBDO San Francisco / San Francisco
Client: Pima Air & Space Museum
Category: Design Does / Industrial Design
Points: 25.0
You're Not You When You're Hungry Twitter Campaign
Agency: Abbott Mead Vickers BBDO / London
Client: Snickers
Category: Social Media / Best Use of Social Media/Facebook
Points: 25.0
Beer Chase
Agency: Clemenger BBDO / Melbourne
Client: Carlton & United Breweries - Fosters
Category: Consumer Television / Over 60 second - Single
Points: 15.0
From Love to Bingo
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Broadcast and Moving Image / Short Films and Videos
Points: 15.0
Golden Chains
Agency: CLM BBDO / Paris
Client: ALB
Category: Online Films & Video / Music Videos
Points: 15.0
Telekinize The Rainbow
Agency: Clemenger BBDO Sydney / Sydney
Client: Skittles
Category: Branded Apps / Single
Points: 15.0
Tree Concert
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: BUND Berlin
Category: Experiential
Points: 15.0
Headache
Agency: AlmapBBDO / São Paulo
Client: Bayer
Category: Newspaper / Full Page or Spread - Campaign
Points: 10.0
Persistent Headaches
Agency: BBDO Guerrero / Makati City
Client: Bayer Philippines
Category: Consumer Television / :20 and Under - Campaign
Points: 10.0
Mimeisthai
Agency: Clemenger BBDO / Sydney
Client: TEDx
Category: Data Visualization / Online - Interactive and Real-time
Points: 10.0
AT&T Brackets by Six Year Olds
Agency: BBDO / New York
Client: AT&T
Category: Websites / Branded Games
Points: 10.0
From Love to Bingo
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Websites / Services
Points: 10.0
NZTA Flash
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency
Category: Interactive Advertising / Public Service/Non-Profit
Points: 10.0
Sheepdog
Agency: Abbott Mead Vickers BBDO / London
Client: Diageo
Category: Online Films & Video / Short Form - Single
Points: 10.0
Golden Chains
Agency: CLM BBDO / Paris
Client: ALB
Category: Online Films & Video / Self-Promotion - Single
Points: 10.0
AT&T Brackets by Six Year Olds
Agency: BBDO / New York
Client: AT&T
Category: Non-Broadcast / Short-form
Points: 10.0
Wine
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Cell Mate
Agency: AlmapBBDO / São Paulo
Client: Bayer
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Bear
Agency: AlmapBBDO / São Paulo
Client: Gol Linhas Aereas
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Tree of Life
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: Mercedes-Benz
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
You're Not You When You're Hungry
Agency: Abbott Mead Vickers BBDO / London
Client: Snickers
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Styrofoam
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Brains
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
GE Works
Agency: Clemenger BBDO / Sydney
Client: GE
Category: Magazine / Full Page or Spread - Single
Points: 5.0
AUS to USA
Agency: Clemenger BBDO / Sydney
Client: Virgin Australia
Category: Out Of Home / Billboards - Single
Points: 5.0
Made of More Campaign
Agency: Abbott Mead Vickers BBDO / London
Client: Diageo
Category: Out Of Home / Billboards - Campaign
Points: 5.0
You + 1
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: Daimler
Category: Out Of Home / Billboards - Campaign
Points: 5.0
GE Works
Agency: Clemenger BBDO / Sydney
Client: GE
Category: Trade / Full Page or Spread - Single
Points: 5.0
Beetroot
Agency: BBDO Proximity Thailand / Bangkok
Client: GROUPE S E B (THAILAND)
Category: Collateral / Posters - Single
Points: 5.0
Carrot
Agency: BBDO Proximity Thailand / Bangkok
Client: GROUPE S E B (THAILAND)
Category: Collateral / Posters - Single
Points: 5.0
Pineapple
Agency: BBDO Proximity Thailand / Bangkok
Client: GROUPE S E B (THAILAND)
Category: Collateral / Posters - Single
Points: 5.0
Brains
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz
Category: Collateral / Posters - Campaign
Points: 5.0
How To
Agency: BBDO / Mumbai
Client: White Collar Hippies
Category: Collateral / Posters - Campaign
Points: 5.0
The Wine List
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: DB Breweries
Category: Collateral / P.O.P. and In-store - Single
Points: 5.0
Wine
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America
Category: Collateral / P.O.P. and In-store - Single
Points: 5.0
Cell Mate
Agency: AlmapBBDO / São Paulo
Client: Bayer
Category: Collateral / P.O.P. and In-store - Single
Points: 5.0
Reindeer in Headlights
Agency: BBDO / Toronto
Client: Mercedes-Benz
Category: Collateral / P.O.P. and In-store - Single
Points: 5.0
Headache
Agency: AlmapBBDO / São Paulo
Client: Bayer
Category: Collateral / P.O.P. and In-store - Campaign
Points: 5.0
The Wine That Sold Beer
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: DB Breweries
Category: Collateral / Promotional Items - Single or Campaign
Points: 5.0
Smart Little Bumper Stickers
Agency: BBDO / Toronto
Client: Smart Canada
Category: Collateral / Promotional Items - Single or Campaign
Points: 5.0
Early Detection
Agency: BBDO / Toronto
Client: Ministry of Health and Long Term Care
Category: Public Service / Collateral - Campaign
Points: 5.0
Soldiers
Agency: BBDO / Toronto
Client: Wounded Warriors Canada
Category: Public Service / Collateral - Campaign
Points: 5.0
The Beat Behind the Song
Agency: BBDO / New York
Client: Save the Children
Category: Public Service / Radio - Single
Points: 5.0
Radio Legends
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency
Category: Public Service / Radio - Campaign
Points: 5.0
SMALL BUSINESS
Agency: Contrapunto BBDO, S.A. / Madrid
Client: MERCEDES BENZ/SMART
Category: Consumer Radio / Campaign
Points: 5.0
Offroad
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: Daimler
Category: Consumer Television / 60 Second - Single
Points: 5.0
The Offer
Agency: BBDO / New York
Client: FedEx
Category: Consumer Television / :30/:25 - Single
Points: 5.0
Candidates Affair
Agency: BBDO / New York
Client: FedEx
Category: Consumer Television / :30/:25 - Single
Points: 5.0
Harden's Entourage
Agency: BBDO / New York
Client: Foot Locker
Category: Consumer Television / :30/:25 - Single
Points: 5.0
Client:
BUND Berlin
Title:
Tree Concert
Category:
Spatial Design / Outdoor Spaces
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Pima Air & Space Museum
Title:
The Great Paper Airplane Project
Category:
Design Does / Industrial Design
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Snickers
Title:
You're Not You When You're Hungry Twitter Campaign
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Carlton & United Breweries - Fosters
Title:
Beer Chase
Category:
Consumer Television / Over 60 second - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Getty Images
Title:
From Love to Bingo
Category:
Broadcast and Moving Image / Short Films and Videos
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
ALB
Title:
Golden Chains
Category:
Online Films & Video / Music Videos
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Skittles
Title:
Telekinize The Rainbow
Category:
Branded Apps / Single
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
BUND Berlin
Title:
Tree Concert
Category:
Experiential
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Bayer
Title:
Headache
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Bayer Philippines
Title:
Persistent Headaches
Category:
Consumer Television / :20 and Under - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
TEDx
Title:
Mimeisthai
Category:
Data Visualization / Online - Interactive and Real-time
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
AT&T Brackets by Six Year Olds
Category:
Websites / Branded Games
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Getty Images
Title:
From Love to Bingo
Category:
Websites / Services
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
New Zealand Transport Agency
Title:
NZTA Flash
Category:
Interactive Advertising / Public Service/Non-Profit
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Diageo
Title:
Sheepdog
Category:
Online Films & Video / Short Form - Single
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
ALB
Title:
Golden Chains
Category:
Online Films & Video / Self-Promotion - Single
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
AT&T Brackets by Six Year Olds
Category:
Non-Broadcast / Short-form
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
MAN Latin America
Title:
Wine
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Bayer
Title:
Cell Mate
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Gol Linhas Aereas
Title:
Bear
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Tree of Life
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Snickers
Title:
You're Not You When You're Hungry
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
MAN Latin America
Title:
Styrofoam
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Brains
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
GE
Title:
GE Works
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Virgin Australia
Title:
AUS to USA
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Diageo
Title:
Made of More Campaign
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Daimler
Title:
You + 1
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
GE
Title:
GE Works
Category:
Trade / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
GROUPE S E B (THAILAND)
Title:
Beetroot
Category:
Collateral / Posters - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
GROUPE S E B (THAILAND)
Title:
Carrot
Category:
Collateral / Posters - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
GROUPE S E B (THAILAND)
Title:
Pineapple
Category:
Collateral / Posters - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Brains
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
White Collar Hippies
Title:
How To
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
DB Breweries
Title:
The Wine List
Category:
Collateral / P.O.P. and In-store - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
MAN Latin America
Title:
Wine
Category:
Collateral / P.O.P. and In-store - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Bayer
Title:
Cell Mate
Category:
Collateral / P.O.P. and In-store - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Reindeer in Headlights
Category:
Collateral / P.O.P. and In-store - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Bayer
Title:
Headache
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
DB Breweries
Title:
The Wine That Sold Beer
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Smart Canada
Title:
Smart Little Bumper Stickers
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Ministry of Health and Long Term Care
Title:
Early Detection
Category:
Public Service / Collateral - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Wounded Warriors Canada
Title:
Soldiers
Category:
Public Service / Collateral - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Save the Children
Title:
The Beat Behind the Song
Category:
Public Service / Radio - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
New Zealand Transport Agency
Title:
Radio Legends
Category:
Public Service / Radio - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
MERCEDES BENZ/SMART
Title:
SMALL BUSINESS
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Daimler
Title:
Offroad
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
FedEx
Title:
The Offer
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
FedEx
Title:
Candidates Affair
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Harden's Entourage
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
